PLANTERS SUPER BOWL LIII SPOT (2019)

Brand Goal: During the biggest snacking day of the year, Super Bowl Sunday, the goal was to show how ‘Mr. Peanut is always there when you need him.’

Idea: Mr Peanut, in his NUTmobile (a giant peanut-shaped car), will go to great lengths to be there for you during Crunch Time, AKA when you need him most. In the spot, Mr. Peanut saves Alex Rodriguez (AROD), from eating lame, unappetizing, kale chips during a Super Bowl watch party. Charlie Sheen, considered by many to be a pretty nutty guy, makes an appearance as well.

TEASER VIDEO

During the game, we had a robust Twitter content plan taking place. From sweepstakes (#CrunchTimeGiveaway), to real-time Motion Capture animations of Mr. Peanut dancing, reacting to other ads, and to the game itself. We took over Twitter and won the #MVP award in Twitter’s #BrandBowl53. Planters had the highest percentage of all brand related tweets during the game, reaching more than 4 Billion impressions.

TIME

Entertainment Tonight Canada