I've worked with GE's business units including GE Aviation, GE Appliances, GE Additive, GE Power, and GE Lighting.

GE Lighting

Idea: C by GE smart bulbs are the easiest way to turn your dumb lamp, into a smart lamp.

GE Appliances

Goal: Increase awareness of the Premium Finish choices in fridges from GE Appliances, during the holiday season (Thanksgiving and Christmas).
Idea: GE Appliances uses an AR Surface Lens on Snapchat to put their Premium Finishes in your world.

GE Corp

GE'S bookshelf showcases GE's most groundbreaking technology across its 3 main business units: Healthcare, Aviation, and Power. Check it out here. 

Samples of content to promote bookshelf:

1. I Spy With My Engineer Eye game on Instagram: We uploaded our bookshelf on Instagram with relevant post copy explaining GE’s impact. Using Instagram stories, we asked our followers to go back to the bookshelf profile to find hidden clues - giving them daily hints to find them. We randomly selected a group of participants and surprised them with some GE swag.