FUNBOXING with Zach King
Goal: Show AT&T's wide variety of products and increase sales during the holiday season.
Idea: We created a social-first campaign, where the creative was driven by seasonal, contextual, consumer behavior: aka unboxing. Unboxing videos are extremely popular, especially during the holidays. As a company that stands for entertainment, AT&T created the quickest and most entertaining unboxing videos to showcase their products.
Shorty Awards - Finalist
Telly Awards - Silver
Copywriting: Laura Manrique
Art Direction: Kai Kazuto
Concepting + Video Direction: Kai and Myself
Special Effects + Video production: Zack King's Crew