Client: Sandy Hook Promise - a non-profit organization founded on the idea that finding common ground is the only way we can move forward, and fight gun violence.

Insight: Ahead of this years midterm elections, America is divided more now than ever, especially when it comes to the never-ending gun debate.


Idea: We launched a series of audio ads featuring 3D audio listening that allows listeners to hear both sides, left and right, of the gun debate. Listeners could use their earphones to listen to each side separately, or to both at the same time. Every ad eventually landed on one common ground message: We all just want to feel safe.

Featured in AdAge/Creativity Editor’s Pick

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